The listing of a piece of property is an essential tool for all realtors. They serve as a connection between a property and potential buyers. Effective real estate ads will not only properly describe the property’s information, but also entice the viewer to take action. The art of the perfect real estate listing comes down to three components. Whether it’s a national site, like Zillow & or regional most comprise of a property description, visual marketing, and the property’s information.

Property Description

Some realtors will make the mistake of simply listing bullet points of the features and benefits of the property for sale in this section. However, a property description should comprise of much more than that. The description section in real estate ads will tell the property’s story. In this copy, a realtor has the opportunity to show the buyer what it would be like to live there.

Imagine the type of person or family that would be interested in the property and then cater the language and lifestyle to them. In the description, space make sure to include the listing amenities and special features. Also, list any name brand doors, windows, or appliances that may be installed in the space. This will all converge to make the most compelling property description a realtor could write.

Visual Marketing

Every listing has a space for photos. These images serve as the hook for real estate ads. Engaging, beautiful photos that transport a viewer into the property are essential. A good picture will catch someone’s eye in a sea of other listings, enticing them to read more. In addition, lighting is fundamental when snapping a photo for real estate marketing purposes. Generally, natural lighting is the most engaging for buyers but it can make it difficult to capture quality images. Always use a tripod to capture the best photos. Also, remember to always use the landscape orientation.

Although they’re essential, pictures have become just one aspect of visual marketing for realtors. Now, real estate agents have access to 3D video tours and drone footage of the property. While these aren’t always able to be posted in the listing itself, but their value is irrefutable. That being said, we’re realtors not professional videographers. To capture video footage or drone tours of property for sale consider bringing on outside marketing help.

Property Information

This is the section we’re all familiar with. The property information includes all of the usual property specs that a buyer would be interested in.

Integral information includes:

    • Rooms
    • Bathrooms
    • Square Footage
    • Parking
    • Heating/Cooling
    • Building Features
    • Surrounding School Districts
  • Utilities

The property descriptions, visual marketing, and property information all make up a real estate listing. But effective real estate ads will connect the person viewing it directly to the space. These tips will help those selling a house or condo to get more interest from their listing.

Just a decade ago the idea of smart homes was a children’s channel original movie. A house that could manage climate, keep us secure inside, and even manage it itself was simply an idea of imagination. This is no longer true in the age of hands-free homes using Google Home and convertible furniture that can be a shelf, seating area, or bed at our whim. Smart Homes are now, and unlike many real estate trends, this one is worth keeping an eye on. Whether we’re looking for a rise in our real estate pricing or to stand out among the crowd, installing smart home products can be ideal for many looking to move a property.

The Potential for Return on Investment

Many agents know that if the homeowner were to install trendy hardwood floors or a new backyard water feature the value of the home will go up. Smart home products can effect real estate pricing, but in the current market, a rise in price for home automation technology isn’t guaranteed. While this does make an investment in smart home products less likely, there is value to automating a home for sale. What these products like Nest and other buzzworthy home tech creations will help the house sell more quickly. To expedite a sale using smart home products it is necessary to purchase things that buyers will respond to.

Which Products Are Worth It?

There are lots of wonderful smart home technologies emerging from coders and creators across the world. An article in New York Mag suggests that the best products to install in a home for sale are those that a consumer would recognize. Products like the Nest thermostat have made headlines and even a non-techie would have a bell ring when they heard that name from a real estate agent. For those truly interested in adding concrete value to their property a real investment is necessary. For example, the Control4 automated system that integrates into the entire house would definitely add to the real estate pricing but it would also cost $12,000 upon installation. Before knowing which products are worthwhile for us to buy we need to identify what we’re looking for from the products.

Modern Buyers Want Modern Homes

Two years ago a Coldwell Banker survey revealed that Millenials would be willing to pay up to $1500 more for a home integrated with smart home technology. This generation is slowly taking over as the prominent homebuyer, and as such, the real estate industry is bending to their needs. One of these needs is smart home products. Survey after survey shows that the elder Millenials (aged 27–36) will pay more for a smart home while the younger members of the generation don’t find it as essential. These facts allow us to predict that while smart homes are hot right now, it is possible they won’t have the staying value of marble countertops.

The trend of smart homes isn’t going anywhere yet, but it may not be so prominent forever. Investing in a $200 Nest to move a property is more valuable to real estate agents than building a condo integrated with Control4. Want to invest in Smart Home products right now? Check out real estate commission advances from Payfully for a small fee.

Agents know by now that a real estate commission advance can be helpful in so many ways. An advance can be used to cover everyday expenses, a state of emergency, or be invested back into our business. When it comes to getting an advance on a commission we must really pay attention to which company we trust to handle the transaction. Consider a company that offers a transparent, low stress, high earning payment advance. In this post, we’re exploring the experience of getting a commission advance through Payfully.


Nobody wants to get a payment advance and then suffer hidden fees that cause our earnings to disappear before our eyes. Some agents also harbor the fear that for some reason a real estate commission advance would slice into our credit score. However, those who choose to work with Payfully suffer neither of these issues. Payfully is upfront about taking just one fee with absolutely no effect on our credit score. The company preserves their devotion to transparency in their entry to the real estate industry.

Low Stress

There is a very common question from real estate agents inquiring about their first commission advance. They want to know if their broker is going to have to deal with long calls with an advance company or some other stressful interactions. When working with the team at Payfully, the broker does almost nothing. The broker simply has to sign the advance agreement to provide their consent.  Once the commission goes through, they forward the earnings directly to Payfully. Absolutely no liability falls to the broker even if the sale doesn’t close or we leave the company. This is the most low-stress scenario for a real estate commission advance.

Bang For Our Buck

In about three business days, Payfully is able to provide about 80% of our commission. After looking into our business and transaction history for approval Payfully will deposit up to 80% of our earnings into our account. There is a one time fee taken from the sum which is determined by the Payfully risk analysis algorithm. Expect zero hidden fees when working with this advance company. If for some strange reason the sale doesn’t actually go through, just let your next sale cover the balance in the Payfully system. We can enjoy a robust amount of our commission in advance with very little risk.

Getting a real estate commission advance can be stressful with the wrong company. Luckily Payfully is a trustworthy, transparent business. Payfully operates out of New York and helps real estate agents gain access to their commissions before the contracts have completely gone through.

One thing homeowners and real estate agents can agree on is that we don’t want our house sitting on the market for months and months. Sometimes this means making home improvements that increase curb appeal and move a property with haste. These Payfully approved home sale tips can improve the selling power of any place.

5. New Clean Color Scheme

The walls of our home are often overlooked, but that is a huge mistake. Walls are essential in opening up a room, reflecting light, and sometimes even adding that missing accent to tie the whole room together. At the very least a homeowner should complete a thorough cleaning of the walls before even taking pictures of the space for sale. Many buyers choose to go one step further when selling a home. Painting the interior and even changing the color scheme of key rooms like the kitchen or living space can refresh a house possibly making it sell more quickly.

4. Replace Carpets & Replenish Floors

Our floors take a lot of wear as we live and walk around in our houses. That is why it is no surprise that replacing carpets or renewing our floors can really enhance the value of the house. When it comes to carpets, there are a few options. We can either replace the carpets completely or get a deep steam carpet cleaning team to come treat the current floor. A polish or deep cleaning is essential when we’re working with hardwood, linoleum, or tile. If the floors are extremely worn it is wise to look how much it would cost to install new flooring. This one thing can drastically bring up the sale value. That being said, this can be a more expensive endeavor and you should weigh the costs against the value before investing.

3. Smart Tech & Gadgets

Updating a home with Smart Home technology is said to help move a property quickly. Eye-catching tech like Nest and Control4 can catch the eye of Millenial buyers looking to invest in a home that’s ‘keeping up with the times’. It is important to note that not all smart upgrades will garner the same attention. Tech like Nest gained brand name recognition and with that comes some selling power. However, smaller more niche smart home gadgets might be lost on the average home buyer.

Check out our post from last week on Smart Homes to learn more about which tech would be right in your area.

2. Mind The Kitchen

When a house takes a while to move it can often be due to the kitchen. The kitchen is where many potential homebuyers spend their time. A kitchen with outdated appliances or dingy counters & cabinetry can deter even the most enthusiastic buyers. Taking a deep look at our kitchen space before putting a house on the market can make selling a house more cut and dry. Creating a dream kitchen does just that. It allows a potential buyer to dream about spending time there, which can often turn into an offer.

1. Keep Up The Grounds

The final and in some cases most important of our home sale tips are to upgrade and maintain the landscape. First impressions really do count, and curb appeal is dependent on what the landscaping presents to potential buyers. Trim the trees, add some flowers or shrubs, and above all else maintain any lawn. Landscaping should be concisely maintained throughout the process of showing the house for a fast sale.

Investing in renovations while selling a home can sometimes seem like a silly idea for some homeowners. However in many cases, it marks the difference between selling and sitting on the market. A new color scheme, an updated kitchen, or a fresh apple tree in the backyard can be great selling points for a realtor.

Some agents wait months to land that real estate commission, and sometimes it can’t come soon enough. Going from landing a property to making a sale shouldn’t take forever, let’s check out how some agents are able to expedite home sales.

Create A Sense Of Urgency

One of the most effective ways to expedite the sale of a home or condo is to market the property with precision. To foster a sense of urgency, we can use our listing copy and photos, a virtual tour, social media, and e-blasts. To do this, we need to effectively highlight what makes the listing special . It’s also important to be clear that this property will not be on the market long.

De-Personalize & De-Clutter

Many real estate agents agree that clients who get a storage unit tend to expedite their home sale. Having family photos, keepsakes, and natural clutter around the house can deter potential buyers. Moreover, potential real estate buyers should be able to easily visualize their own families in the home. Investing in a storage unit while showing the home can be a great way to move the property quickly.

Know The Competition

All of the best real estate marketing in the world won’t help an agent who isn’t keeping track of the surrounding homes for sale. Imagine marketing a pool as the main attraction only to find out a more tricked out swimming area is featured nearby for sale. Therefore, knowing what competition is around the neighborhood is essential. It allows us to market our own real estate listing appropriately.

Transparency Even In The Negatives

Is there a lot of noise? Will the buyer have to replace or upgrade any appliances soon? Well, be honest! Buyers in the market right now are discerning. Telling them about the negatives right off the bat can establish a basis of trust that could expedite home sale time. Being an honest and transparent real estate agent is a great way to establish a strong client relationship. Most importantly, being honest about a property will help close a sale.

Host Inspection & Make Repairs

Before going live with a listing, everything in the home should be fixed. An inspection is going to figure out whether the plumbing, electric, walls and more are up to code. As an agent, having an inspection done before going to market is a good way to ensure there aren’t any surprises. This is especially important after a buyer shows serious interest. After an inspection, weigh out the cost of a repair against the amount that could be added to the sale price. If it is fiscally worth it, then definitely repair or offer repair before the sale is final.

Above all, expediting a home sale is done by being a smart, honest, real estate agent with a keen eye for marketing. It’s the best way to cash in on good real estate commission.

Once we finally find the perfect buyers for one of our listings we’re on our way to cashing that commission. Unfortunately, our real estate commission is tied up while the sale is in contract.

With a commission advance, a realtor can gain access to their cash from a home sale while it is still in contract for a small administrative fee. But why would an agent want to get a commission advance? There are tons of reasons to take out an advance on our future income.

Check out these tips for using our commission to building our business.

Take A Class

Many agents continue learning new things and adapting to the flux of the market. One great way to utilize a commission advance is to take a class that helps advance your business.

Some agents might find a class in social media & SEO fascinating and useful. Others could are inspired by buying a ticket to see an entrepreneur speak.

There could even be specialized classes in real estate like marketing, branding, and more. Taking a class can be a great way to use our earnings to continue growing our business.

Software & Tech

There’s a bounty of software and technologies built specifically for real estate agents.

Client Relationship Management software and other data collection and aggregating platforms can be essential for organizing leads for agents.

Every agent is active on Zillow by now, but what about Matterport, BombBomb, or Spacio? From generating leads to nurturing the cold ones, this software is support systems for agents who are often managing multiple listings on their own.

Taking on new tech systems to expedite and coordinate our business structure a great use for our real estate commission.

Hire Outside Marketing

It is highly recommended to bring on software and tech before hiring employees, but hiring outside help is another great strategy to watch our business grow.

While we can take a class or learn from realtors or marketers on YouTube, marketing is best left to the professionals.

Skills like Search Engine Optimization (SEO), e-mail marketing, and Social Media Management (SMM) are nuanced. While it can be easy to partially manage these aspects of our real estate business, an outside marketing professional can be remarkably helpful in attracting new home buyers and sellers.

Branding Consultant

For a real estate agent, our brand is fundamental to our success. Sure a brand grows by word of mouth, but there are key components that a branding specialist could improve to make our image work for us.

The subtleties of branding are best left to an authority on the matter, but be sure to pick a consultant that is willing to work with us directly. The best brand consultants will identify our strengths, then highlight and display them so that our ideal clients will flock to us.

Investing a commission advance into the building or pivoting our brand could be invigorating for our real estate business.

Getting an advance on our home sale commission can really come in the clutch when we need cash fast. But it is also a great way to invest back in our real estate business to create even more income. In these times, check out Payfully for fast and easy advances.

The first step to ever hosting an open house is to assess whether or not the property would benefit from our hosting the event. If we are in the place to host an open house, we have to be sure to do it right. During the event be sure to greet guests, make conversation, and nurture leads above all else. An open house should convert leads into clients, follow these steps to host a successful event.

Greet Guests at the Door

Immediately identify yourself as the realtor to guests by greeting them at the door. This will make them feel welcome while also making it clear that you’re the one to go to for anything they may need. At the check-in, it’s also a great idea to take advantage of a check-in real estate app to gather the guest’s information. An app can not only aggregate the content for us and save us hours of data entry, but there are also features that allow a real estate agent to easily send follow up emails.

Ask The Right Questions

During the Open House, we should always be available when our guests have questions. But some people are shy, so it’s important to also be on top of asking questions. Some of the best leading questions are:

    • What kind of property are they looking for?
    • Are they interested in this property?
  • Which other properties might be of interested to them?

Make The House Look Glorious

Obviously to host an open house we need to get the place in tip-top shape. Tending to wild shrubs and planting some flower pots in the entryway will make a lasting first impression. Walkthrough and recommend spaces where clutter needs to be removed and perhaps throw up a fresh coat of paint.
On the actual day of the open house arrive early to open up the curtains, turn on all of the lights, and put on some light music for ambiance. As we all know, the smell is imperative as well. The ‘cookies in the oven’ trick is a great one as some people can have a serious aversion to the aroma of certain candles.

Boost With Social Media

Every real estate agent knows that sending open house invitations to local influencers and neighbors is a great way to throw a successful event. But it’s also wise to boost the day on social media channels like Facebook, Twitter, and Instagram. Make an event on Facebook to incite great attendance, but don’t stop there. Live host open house real estate moments and highlights on Facebook Live, Instagram Live, and post it in the stories. This promotion lets us access even more people and encourages client conversion on social media.

Informational Packets

Ensure open house guests take the information home with them by providing detailed information packets. First and foremost we should have our name and phone number front and center in multiple places. The informational packet should also include the following:

  • an FAQ about the home,
  • a floor plan
  • a list of nearby stores & shops
  • and a list of the 3–5 amenities that make the property stand out among similar listings

Closing a deal can be a game changer as a real estate agent, help close more deals with these great tips from Payfully.

Avoid making these mistakes and become a top-earning real estate agent.

One of the smartest real estate tips given is to be confident. However, there’s more to selling a house than confidence. These real estate tips are helpful for agents looking to take their home sales to the next level. Making the mistake of settling for sub-par photos, falling victim to outdated pricing strategies or mismanaging our marketing funds can sink a business that should be thriving. Become a top-earning agent by staying on top of each little aspect of the business.

Settling For Visual Marketing

The top-earning real estate agents don’t skimp on the visual marketing. So don’t just settle for photos that aren’t spectacular or a video tour that is just so-so. The visual marketing is what really speaks to a homebuyer in a sea of house and condo listings. High-quality photos of the home, rooms, & other property aspects are essential. Any real estate agent that isn’t equipped to take photos of their properties should invest in a photography class, do some research, or even consider making friends with an amateur photographer who will help get the best shots.

Erroneous Pricing

Poor pricing strategies can be a big problem for novice realtors. Of course not overpricing a listing is one of the classic real estate tips, but there’s even more nuance to pricing in the age of digital listing apps like Zillow. With the ability to search for homes in pricing brackets ending at $4 or $500,000 we can cut ourselves off pricing a listing at $399,999, or something similar. Many follow the old marketing trick of putting something at 99-cents to seem cheaper, but it will work against a realtor on the digital market. Instead, opt for checking all of the online resources to be sure that we’re not cutting ourselves out of a pivotal bracket with novice pricing strategies.

Marketing Mismatch

A lot of new real estate agents will make the mistake of pouring their marketing budget into print ads and listings. This is usually seen as essential despite small funds an agent is using to start their home sales enterprise. Instead of pushing our funds into print media, a sect of the industry that isn’t showing huge ROI in this market, think digitally. Social media, blogging, and video platforms are usually free or a small portion of print media costs. It is also a great idea to think about how we know that is in an influencer in the industry. Perhaps they will give our page a shout or a tag to help us build a following. Be smart about marketing funds in the first year or two in business, don’t make a novice real estate mistake.

Being on top of the little things is the best way to become one of the elite top earning real estate agents.

It’s time to embrace and become an expert social media for real estate marketing. The experience of buying a new home or condo has changed immensely in the last decade. Instead of leafing through the newspaper, we’re using real estate apps to find houses the moment that they’re listed. With this technological innovation, it shouldn’t come as a surprise that real estate marketing isn’t complete without a social media presence.

Knowing Our Platforms

Being present on social media is important, but before even making profiles it’s best to know which platform will serve us best.

Each platform has made itself useful for fun, but when crafting a marketing plan, it’s best to assess which will be the best social media apps for realtors.

To excel in social with followers, likes, and comments we need to establish ourselves as an expert. Obviously, new agents won’t be experts, but they can still establish themselves as an aggregator. By this we mean we should post articles and other information from known real estate experts we follow. Realtors who find success on social platforms also rely heavily on photo and video content. Clicks and likes are much easier to acquire when attached to a beautiful image. With these tips in mind, let’s explore the most interesting and effective social media for realtors.


The truth of social media is that Facebook is the foundational platform, that is true for pretty much any professional industry.

For that reason, having a social page for the realty group is a great idea. All of the realtors could post to the page and interact, locking in engagement right off the bat.

However, some realtors prefer to have their own professional page. In this case, we should apply the aggregate content explained above.

Facebook is a great place to share articles, display albums of photos, and interact with others through comments.


Real estate marketing on Instagram has proven valuable for showcasing properties.

It is also a great place to share tips for sprucing up listings, decorating our future home, or knowing where to start with buying a house.

When building our page it’s important to market ourselves appropriately. So if we’re attempting to build our business then we should make it a ‘Business’ page rather and ‘Personal’. We can still share moments from our personal lives, but our followers will know we’re representing our real estate business.

While interacting on the page, remember to post on our feed and in our stories. Once our following has grown definitely start making live videos of open houses or tours. Lastly, don’t forget the hashtags. They’re always evolving but get a core 5–10 hashtags that inspire real estate engagement handy for the end of every post in our feed.


Though some mock this one, definitely set up a professional profile on LinkedIn. This social media site serves almost like a resume, displaying our schooling or experience. It also serves as a phenomenal networking tool, serving up our industry peers one after the other for us to connect with. Similarly, a commercial real estate agent will find it helpful to find investors on this social network for professionals.

Being on social media isn’t hard, but using social media to close deals can be a challenge. The best real estate marketing is done through confident, real engagement. While forming profiles, engaging with friends & followers, and planning post after post; just remember one thing. Be Yourself! The best way to generate leads from social media is to engage people the way you always have, with your own personality.

Real estate agents don’t have to work alone anymore with these must-have apps for real estate agents selling a house.

Technology is the way to the future, this is a fact we’ve all come to terms with. The reality is that even the real estate industry can benefit from the many app offerings the tech industry has rolled out. Some of these real estate apps are well known among agents, but others on the list might be brand new.

Zillow Premier Agent App

For years homeowners have been connecting with properties through the Zillow app. Selling a house became easier once Zillow started filtering leads our way. As of this Summer, Zillow is now offering a lead aggregating app specifically built for agents. Lead generating apps like Purple, Boomtown and more even feed into the Premier Agent App. It is definitely one to remember when looking for new real estate apps in the store.


Getting a potential homebuyer to click our link is just one step in the process of online lead generation. Our posting also has to transport the homebuyer into the home so that they transport themselves into imagining living there. This is essential when turning a click-through into selling a house. Matterport allows an agent to make a 3-Dimensional scan of any place. Those interested can build 3D walkthroughs, virtual tours, and immerse themselves in their possible new home.


Agents have so much going on when selling a house that it’s often hard to make time for digital marketing and social media. Out of all the apps for real estate agents, CityBlast is the ideal solution for social media. CityBlast can manage Facebook, Twitter, LinkedIn, Bing, and Google ads. They’ll even post social media content to our pages, keeping us active online when we’re running around to open houses and such. This company is founded by Realtors who employ real estate professionals. A great option for a real estate agent who needs some help in the digital marketing space.


Any digital marketing plan isn’t complete without e-blasts. But since that’s common knowledge, it’s hard to get noticed in people’s inboxes. BombBomb lets agents embed simple, short videos into their e-blasts that have shown to increase opens and click-throughs. Get tech savvy without the learning curve.


Fast track the endless process of getting key copies and returning them to owners with KeyMe. This real estate app lets users take a photo of a key and make a copy in just minutes. Just send the saved key from the app to a kiosk to be stored in their secure, accurate platform.


Gone are the days of clipboards at the entryway for an open house. Imagine no longer having to guess if that is an ‘a’ or an ‘o’ on emails or names. Spacio allows real estate agents to have their open house guests input information into an iPad. But that’s not it. After the event is complete agents can instantly send follow up emails directly from the app. This app can also integrate with a variety of CRM technologies and printseller reports for ease in marketing, business processes, and sales strategies.

In the current app space, there are tons of real estate apps to choose from, but these are Payfully approved. When selling a house, many agents believe that apps are definitely going to help.